I’ve written in my blog about how important it is to understand what a conversion rate is. Increasing the conversion rate of a Google Adwords campaign is a science unto itself, but there are several simple techniques that I utilize to achieve higher rates.

Make sure your product is easy to order

You might be surprised at how many websites have an order page that is not easy to find. You will notice that on my Lazy Cash Formula website, there are several places where people can place orders. If people have to work at all to find out where to buy, they will have more time to change their minds.

Test, test, and… Perform more tests

It is critical to constantly evaluate what is working with your website and with your campaigns. Getting rid of things that hurt your conversion rate is the same thing as increasing your conversion rate. As you advance, consider using a program like Google Website Optimizer to gain a greater understanding of the positives and negatives of your Adwords’ campaigns.

Keep it simple and effective

Make sure that your website repeatedly explains the benefits of your product or service without overselling. There needs to be plenty of examples of how a life will change through the simple task of purchasing your product. Never get bogged down in listing a bunch of confusing statistics.

Use keywords and a call to action in your ads

The first introduction a customer gets to your product or service is when they read your advertisement. These ads should included keywords in order to attract targeted visitors. A call to action excites potential customers and they will become more likely to take action by purchasing your product.

It takes time and effort to increase your conversion rates, so it is important to understand that you are in business for the long run. By paying attention to the tips mentioned above, along with incorporating your own strategies, it will not be long until your conversion rates are growing exponentially.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula

I get questioned quite a bit regarding how I like to monetize a website. First of all, monetizing a website basically refers to ways in which you can generate income through the content on your site. There are many ways to get this done, but I tend to focus on the easiest ways to make the most money. Although each of these processes may not garner a ton of money on their own, you will be amazed at how steady income streams can add up and put a lot of cash in your pocket, month after month. Below is my list of favorite ways to monetize a website.

Find a good affiliate program

There is no better or simpler way to monetize a website and the right affiliate program can generate quite a bit of cash. Almost all affiliate programs are free to join, and you can start making money right away by simply placing a link on your site. Be sure to find an affiliate program that is similar in nature to the content on your site. If you have a website that offers marketing advice, you could put a link to my Lazy Cash Formula on there. I know, another shameless plug, but I am just trying to provide a working example.

Sell advertising on your website

Google Adsense is a program where sponsored links are placed on a website, and this can work well because these links are similar in nature to the content on your site. You can also make money through banner ads and text ads. Always be sure that the advertising you display corresponds to the content on your site, or your website will end up looking like a search engine.

Make your site a resource

If your site becomes known for quality content, your visitors will trust you as a knowledgeable entity. Therefore, any product you endorse will gain instant credibility.

Promote your website

Make sure that your website is easy to find. Email campaigns are a great way to garner targeted traffic, and the old-standby techniques of search engine optimization and pay-per-click advertising will help your cause. Remember: no one can buy anything off of your website if they do not know it exists.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula (more…)

I know that a lot of new marketers are intimidated by all the lingo that gets thrown around in the world of online marketing. Sure, some of this jargon is not all that important, but a term that should always be coveted is “conversion rate.”

A conversion rate is a percentage that corresponds to how many visitors a web site must receive before a sale, or conversion, is made. By understanding what a conversion rate means, it is possible to develop strategies that will make money.

Let me try to explain this in as simple of terms as possible. Let’s say I am running a campaign on Google Adwords that directs people to my Lazy Cash Formula Web site. For example’s sake, let’s say that for every 100 clicks I buy, I make one conversion. That would mean that I have a 1% conversion rate.

Now, it becomes time to analyze the data. If it costs me $15 for every 100 click and I make $20 in profit from every conversion, I am making $5 in profit per conversion through this campaign. The most important concept to keep in mind is that my traffic must be of good quality and targeted if I want to maintain this rate. This means that I cannot just go buy cheap, non-targeted traffic and expect to see the same conversion rate.

The longer a campaign runs, the more important the conversion rate becomes. If I can maintain a 1% conversion rate on this campaign for a month, there is little doubt that the campaign is effective. At that point, I can increase my traffic through that campaign and I will make exponentially more money, with no added risk.

Hopefully I have helped people understand the importance of learning about conversion rates. This little piece of data can go a long way in developing pay-per-click strategies that are sure to make money.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula