There are many ways in which I select the keywords for my Google Adwords campaigns. In fact, I utilize quite an extensive list of criteria for choosing my keywords based on how much I am willing to pay and what type of conversion rate I am looking for. Below is a list of some tips that will help you select effective keywords for your pay-per-click advertising campaigns.

1. Be willing to change keywords as needed: Take feedback from customers, website visitors, and your website logs into consideration. Never be afraid to use this information to select different keywords.

2. Take advantage of keywords tools: You will blow through your advertising budget if you bid on every keyword phrase that you can think of. Tools like Wordtracker and Google Ardwords: Keyword Tools will tell you the most popular of your keywords and those are the ones to use.

3. Always be as specific as possible: If you are selling men’s golf shoes, do not use the keywords “golf” or “golf shoes”. Instead use variations of “golf shoes for men”.

4. Learn from your competitors: Figure out who your toughest competition is and study what they do. Then do it better.

5. Ask plenty of questions: Be sure to talk to the customers you know and see what keywords they used to find your website. Also find out what those close to you use for keywords when they search for products similar you yours.

6. Think of your own keywords: Try and put yourself in a potential customer’s position and think of what they would search for.

7. Be sure to focus in on your niche: This relates to being specific, but do not hesitate to delve deeper.

8. Think creatively: All the best keywords have not been thought of. Think outside-the-box and you may find keywords that are heavily searched for but not heavily bid on.

9. Understand your market: Do research on your product’s market to think of additional keywords.

10: Find “bargain” keywords: change popular keywords around and check to see their search volume. You just may find some deals.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula

I am really a big fan of earning a passive income. This is where money gets put in my pocket with no effort on my part. There are many ways to earn a passive income with the Google Adsense program being one of the easiest methods.

Google Adsense is a program set up by Google that pays website operators to allow advertisements to be placed on their website. If you have ever been on a site where you noticed a series of “sponsored link” ads off to one side or on the bottom of the page, this was an example where a website owner is participating in the Adsense program.

There are several ways to set up Google Adsense on a website. Operators can choose to be paid by how many clicks come through their Adsense ads or they can be paid per-impression. Impressions are when the ad is shown, whereas clicks are when someone actually clicks through the sponsored link. The choice on which way to set this up depends on the type of website a person has and how much traffic it generates.

There is no cost to participate in the Adsense program and it can result in a nice commission check every month. If you own a website, you may want to look into Adsense. The only negative aspect of this program is that it can take potential customers away from your site and it does change the look and feel of your pages. Most of the Google Adsense ads will be similar in nature to the website they are placed on.

I love earning a passive income, and Google Adsense is a great way to do just that. No, you will not get rich through Adsense alone, but every little bit helps when doing business on the internet.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula