Marketing to a Small Niche vs Marketing to a Huge Niche
In a previous blog post, I touched on exactly what a niche is and how it relates to marketing. Now, I want to touch on the different marketing strategies I utilize when targeting a huge niche compared to what I find works for marketing to a small niche. There is a difference, and by gaining an understanding of what is best for each scenario, a marketer will become more efficient and effective.
For example’s sake, we will say that the huge niche I am marketing towards are business owners. There are many different types of businesses in the world, so I need to make it clear how my product or service will be of benefit to any type of business entity. I can accomplish this by how I word my marketing copy, and I should also pay close attention to where I advertise. When marketing to a huge niche, it is important to drive as much traffic towards my business as possible, but I still want to be sure to target business owners as a whole. For this reason, search engine optimization is an important tool, as pay-per-click is not cost-effective when trying to garner high volumes of traffic. It undoubtedly costs more money to market to a large niche than it does to market to a small one, and the competition will be more fierce. I need to be sure that I am on my “A” game when marketing to a huge niche.
When marketing to a small niche, like business owners who run their own shoe store for example, I will try and focus my advertising efforts in a way that will appeal to this smaller group. It serves me well to take a more personalized tone with my advertising copy. Instead of trying to get my message across to a large audience, I will want to hone in on finding ways to appeal to this narrow group. I will utilize pay-per-click campaigns, as this type of advertising is perfect for seeking out a small niche. Plus, I will look for advertising opportunities with shoe industry websites and publications that are geared towards shoe store proprietors.
As you can see, marketing to a huge niche involves a different mindset and approach than what is involved when marketing to a small niche. By tweaking my strategies based on my target customer, I can be as efficient as possible. In general, I prefer to market to large niches with respect to my wealth creation businesses because there are far more potential customers than what is found in the smaller, sub niches. There are many people looking for a solution to their financial problems, so this large niche serves my marketing purposes and strategies well.
Make More, Work Less!
Joel “Cash” Johnson
Tags: best marketing strategies, best niche to focus on, creating dynamic marketing campaigns, free marketing tips, large niche versus small niche, learning marketing from the pros, marketing advice, niche marketing strategies, pay per click versus search engine optimization, understanding your target niche
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