There are many ways in which I select the keywords for my Google Adwords campaigns. In fact, I utilize quite an extensive list of criteria for choosing my keywords based on how much I am willing to pay and what type of conversion rate I am looking for. Below is a list of some tips that will help you select effective keywords for your pay-per-click advertising campaigns.

1. Be willing to change keywords as needed: Take feedback from customers, website visitors, and your website logs into consideration. Never be afraid to use this information to select different keywords.

2. Take advantage of keywords tools: You will blow through your advertising budget if you bid on every keyword phrase that you can think of. Tools like Wordtracker and Google Ardwords: Keyword Tools will tell you the most popular of your keywords and those are the ones to use.

3. Always be as specific as possible: If you are selling men’s golf shoes, do not use the keywords “golf” or “golf shoes”. Instead use variations of “golf shoes for men”.

4. Learn from your competitors: Figure out who your toughest competition is and study what they do. Then do it better.

5. Ask plenty of questions: Be sure to talk to the customers you know and see what keywords they used to find your website. Also find out what those close to you use for keywords when they search for products similar you yours.

6. Think of your own keywords: Try and put yourself in a potential customer’s position and think of what they would search for.

7. Be sure to focus in on your niche: This relates to being specific, but do not hesitate to delve deeper.

8. Think creatively: All the best keywords have not been thought of. Think outside-the-box and you may find keywords that are heavily searched for but not heavily bid on.

9. Understand your market: Do research on your product’s market to think of additional keywords.

10: Find “bargain” keywords: change popular keywords around and check to see their search volume. You just may find some deals.

Make More, Work Less!

Joel “Cash” Johnson

Lazy Cash Formula

Tags: businesses that run themselves, free marketing tips, google adwords, google analytics, keyword advice, keyword help, keywords tools, making money with google, the best keywords, the best keywords tools

This entry was posted on Friday, January 22nd, 2010 at 6:15 am and is filed under Affiliate Marketing, Google Marketing Tools. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.